“If you can’t turn out your members to vote, then they aren’t really your members.”
— Matt Stoller
We are in the midst of a historic shift from one era of social change advocacy to another. A world of expert-driven, direct mail oriented organizations is giving way to nimble, data-driven, learning organizations that place relationship building and mobilization of supporters at the heart of their work. There is a model emerging here, and in this paper, we attempt to describe and document it through the stories of five midsized organizations.
“Engagement Organizing” is about raising questions and starting a conversation. What do you think? Does the model speak to your experience? Do you have other lessons to share? How do we move the work forward from here? Let us know.