What separates campaigns that win from those that don’t? At any given moment, there are hundreds of campaigns under way that seek to persuade citizens or decision makers to think, act, or vote in a certain way. Engagement Organizing shows how to combine old-school people power with new digital tools and data to win campaigns today. Over a dozen case studies from NGOs, unions, and electoral campaigns highlight this work in practice. At a time of growing concern about what the future holds, this book is an indispensable guide for seasoned campaigners as well as those just getting started, who want to apply the principles of engagement organizing to their own campaigns.
Engagement Organizing is based on an original paper co-written with Jon Stahl available here.
“Matt Price has taken the 20th Century Road Map Saul Alinsky offered activists and turned it into a 21st Century Global Positioning System.”
— Allan Gregg, Earnscliffe Strategy Group
“Getting organized and giving citizens the tools, information, and allies they need to engage in the decisions that shape our future is the most important work of our time. Our climate, our water, and our democracy need this book.”
―Tzeporah Berman, former co-director of Greenpeace International Climate Unit and adjunct professor at York University
“Engagement Organizing combines substantive and analytical depth with highly readable, concise prose. I expect the book will end up on the shelf of virtually any thoughtful organizer and on the reading lists of many university classes as well.”
―George Hoberg, professor at the Liu Institute for Global Studies and associate of the Department of Political Science, UBC