Canada’s conservatives are upping their digital game. Progressive politicians may want to start taking notice — as if their jobs depended on it.

CBC recently did a story on a relatively new initiative called ‘Ontario Proud,’ a Facebook group with over 145 thousand followers — more than the sum total of followers for all other Ontario political actors combined. The group produces and shares anti-Kathleen Wynn and anti-Justin Trudeau content, peppered with lighter fare tapping into people’s love of Ontario (consistent with the best practices of online campaigning).

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